Nu Skin Enterprises, Inc.
NUS
position
short
Marc Cohodes
Thesis
Nu Skin operates in a multi-level marketing structure that is inherently dangerous, especially when the business model relies on recruiting rather than product sales. The management is viewed as incompetent, and the company's products are not in demand, particularly in markets like China where consumers have limited disposable income. This raises concerns about the sustainability of the business.
Did it work?
inconclusive
confidence: low
Without specific price performance data or a defined time frame since the pitch, it's difficult to assess whether the thesis has played out. The concerns raised about Nu Skin's business model and management could still be valid, but without evidence of price movement or market reaction, the outcome remains uncertain.
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