Afterpay Limited
Thesis
Afterpay has shown significant traction in the U.S. market, expanding rapidly and gaining a large customer base. The company's unique positioning in the fashion sector, where consumers often browse and discover products, allows it to capture a larger share of the purchasing funnel compared to competitors. The potential for U.S. consumers to adopt Afterpay at similar rates as Australian consumers presents a substantial growth opportunity.
Did it work?
The long thesis for Afterpay was based on significant traction and growth potential in the U.S. market, but the stock has declined by 87.7% since the pitch. This drastic drop indicates that the anticipated growth and adoption rates did not materialize as expected, leading to a failure of the investment thesis.
Raw excerpt
No raw excerpt stored.