Rocket Fuel Inc.

FUEL pitch short Matt Bracewell, CFA; Patrick Enriquez-Fischer; Brian Waterhouse

Thesis

Rocket Fuel Inc. is overvalued at 5.9x 2014E revenue compared to the average of 2.2x in the ad-tech space. Despite expected revenue growth, the company's business model is not as strong as valuations suggest, and the competitive landscape is increasingly commoditized. The anticipated selling pressure from venture capital firms post-lock-up expiration further supports a short position.

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